Some time ago I received an email sent to the development team in my office linking to a highly disturbing YouTube video created by Google. This is it below:
“Less than 8% of people who were interviewed today knew what a browser was.” This is in Times Square, and most of the people in the video seemed to be internet users.
This is equivalent to 92% of the people driving down the freeway not knowing what a car is.
Many of these people have kids on the internet, or are banking on the internet or are voting on technology related issues. Our computer systems are being designed around the 92% of the population who are wandering blindly. Imagine how efficiently things could run if users were expected to have the same basic education we expect from automobile drivers.
Imagine being a 16 year old going on your first drive with your dad and he sits down in the passenger seat and says “Okay, now put your windshield wiper in the gas tank and your foot on the motor oil,” and have him expect you to understand what he means.
If you know the difference between a web browser and search engine and the difference between a CPU, a hard drive and a computer, do me a favor. Next time someone asks you what kind of car you drive, tell them AM/PM or Chevron and make them explain the difference between a gas station and a car. Maybe then they will understand our pain. 🙂
For those who have no idea what I’m talking about here’s a basic explanation of the difference between a search engine and web browser.